Score: YSU student-athletes are able to have endorsement deals with the help of NIL

In today's The Score podcast, 21 Sports Director Dana Balash is joined by Tyler Burk, Assistant Athletic Director and the Director of Name, Image and Likeness (NIL) for the Youngstown State University Athletic Department.

Burk explains his role in NIL, working with student-athletes to help them navigate sponsorship deals and build brands while staying NCAA compliant.

A 2021 US Supreme Court ruling, which found in favor of students, allowed athletes to earn money from their own personal branding opportunities. The NCAA subsequently changed its policy.

Learn about his role in helping students at YSU and how quickly deals were made for student-athletes.